INTERVIEW TRANSCRIPTS
Support Requested:
- Obtain an overview and understanding of the restaurant chain marketing strategies when expanding to a new state
- Define and analyze the competitive landscape, as well as distinct local/regional character of specified geographies
- Identify overall challenges, opportunities and driving market strategies for regional, mid-range, sit-down restaurant chains during expansion
Solution:
- Conducted a targeted search within and outside the Atheneum Expert Platform to match senior experts with the specific client requirements
- Conducted one-on-one interview consultations on behalf of the client with 8 experts, including Directors of Franchise Sales, Region Developers and Senior Managers of prominent restaurant chains
- Delivered rapid turnaround and ensured seamless end-to-end project management
Insights Gathered:
- In-depth knowledge of restaurant chains expansion strategy; Evaluation of new geographical locations; Competitive landscape – regional players and their market shares; Cost of production; Growth opportunities and challenges; Market-to-market variation; Restaurant tactics used during economic downturn
- Comprehensive insights assisted the client in their strategic decision making regarding the best business model when expanding into new territory
- Atheneum completed this project within 3 weeks of the launch date, while ensuring the highest compliance standards
