IN-PERSON INTERVIEW
Support Requested:
- Obtain comprehensive market and business insights into the credit card loyalty programs within Colombia, Peru and Central America
- Identify industry changes and key trends, dynamics and market growth drivers, competitive landscape, local vs. global players (USP, prices of services, financial ratio)
- Focus on credit card usage penetration by geography, market breakdown of credit card spending by card type (i.e. classic, gold, platinum) and most popular loyalty programs
Solution:
- Carried out custom recruitment process to identify senior industry experts within this particular markets
- Organized one-on-one conference consultations between client and Credit Card Portfolio Heads, Assistant Vice Presidents, Credit Card Structure Managers, Heads of Consumer Finance and Payment Products, among many others
- Delivered rapid turnaround and ensured seamless end-to-end project management
Insights Gathered:
- Trends and dynamics; Key growth drivers of profitability; Competitive landscape and major players strengths and weaknesses, success factors and best practices; Overview of financial infrastructure of capital cities; Analysis of customer markets
- In-depth and comprehensive insight assisted client with competitive landscape in order to gain a more thorough understanding of global regulations to improve their future business strategy
- Atheneum executed the project within 4 weeks of its launch, while ensuring the highest compliance standards
