CONFERENCE CALLS
Support requested:
- Provide in-depth insights into the audio and broader consumer electronics market in China and India
- Gain an understanding of consumer trends and behavior, competitive and retail landscape within the market
- Outline optimal go-to-market strategies for audio equipment products in the target region
Solution:
- Tapped into the Atheneum Expert Platform to locate top industry experts to match client requirements
- Organized one-to-one conference consultations between the client and leading senior level professionals, including Deputy Sales General Manager and Senior Business Development Managers
- Ensured smooth end-to-end project management with rapid turnaround
Insights gathered:
- Market size and dynamics; Production and supply chain best practices; Retail landscape and current market structure(analysis of market channels, marketing strategies and tactics, opportunities); Competitive landscape (SWOT, market share, key success factors); Consumer behavior (purchase decision processes and purchasing patterns)
- Critical market and business insights helped the client to develop an innovative channel approach and powerful go-to-market system to increase return on investment
- Atheneum executed the project within 2 weeks of its launch, whilst ensuring the highest compliance standards
